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1. SEO is not fraud. But a lot of people who do search engine optimization sure don't know what they're doing. 2. Why isn't SEO fraud? As a business, you cre

by ankeshk 17y ago

1. SEO is not fraud. But a lot of people who do search engine optimization sure don't know what they're doing. 2. Why isn't SEO fraud? As a business, you create your promotional message. And then you decide where to run that promotional message. You determine where your right people hang out. Say you determine that newspapers and radio ads are 2 good mediums for your message. But if you run the same message without any tweaks for the specific mediums, you won't do very well. Your message has to be relevant for the medium. If you determine that your business requires a website (or that your business is a website) - and that a lot of your right people will be using the search engines, you need to focus on SEO. You need to learn the tricks of SEO trade. And make your message fit the medium. 3. 5 Minute SEO Two parts of SEO: i. Onpage SEO: Search engines look at your web page to determine what it should rank for - The URL of the page has to be keyword rich - The title of the page has to be keyword rich - Use H1 and H2 tags well - Make sure the entire website is w3c validated - Use meta description for key pages (especially product pages) - Create an xml sitemap ii. Offpage SEO: Search engines look at who is linking to you to determine how highly it should rank you - Get links from authority websites - Create good linkworthy content - linkbaiting is actually good - Get thousands of links from directories (blog / article / rss directories)

paraschopra 17y ago
I understand on-page optimization (for telling search engines what is important on your pages) and having good, relevant content to link to. But what is the point of having thousands of links from directories nobody would ever care to visit? Isn't that spamming the search engines in a way?
- ankeshk 17y ago
  No humans will ever actually come across the directory links. But search engines still take them into consideration while ranking your websites. It goes back to playing according to the medium rules. Note: don't only do directory submissions. If all search engines can see is you're getting link backs from not so good pages, they won't rank you well. And don't only rely on getting authority linkbacks. Because if search engines see that you have very few linkbacks, they won't rank you well. So use them both: create good content and focus on getting authority linkbacks. And at the same time, submit your site to various directory submission services. Quality + quantity linkbacks = search engines ranking you well.

by ankeshk 17y ago

paraschopra 17y ago

I understand on-page optimization (for telling search engines what is important on your pages) and having good, relevant content to link to. But what is the point of having thousands of links from directories nobody would ever care to visit? Isn't that spamming the search engines in a way?

ankeshk 17y ago
No humans will ever actually come across the directory links. But search engines still take them into consideration while ranking your websites. It goes back to playing according to the medium rules. Note: don't only do directory submissions. If all search engines can see is you're getting link backs from not so good pages, they won't rank you well. And don't only rely on getting authority linkbacks. Because if search engines see that you have very few linkbacks, they won't rank you well. So use them both: create good content and focus on getting authority linkbacks. And at the same time, submit your site to various directory submission services. Quality + quantity linkbacks = search engines ranking you well.