The problem is that you can't make (as much) money using standard means of consumption. Why would a company charge for access via a standard protocol when there

The problem is that you can't make (as much) money using standard means of consumption. Why would a company charge for access via a standard protocol when there is much more money to be made by walling up the garden and blasting advertisements at the inhabitants. And sadly making money is the purpose of 99% of the companies out there.