but here's the thing, we also 'power the backend with full admin and CRM features for online/offline giving" - hence the salesforce reference (not my choice com

but here's the thing, we also 'power the backend with full admin and CRM features for online/offline giving" - hence the salesforce reference (not my choice comparison btw). So, 'Shopify for nonprofit fundraising' has our clients immediately reacting, "oh, so there's no data management system?". To be clear, we NEVER describe GE as either when speaking to a client (we simply say fundraising,, volunteer and donor management software). So, given this, I'm curious to ask - how would you tagline us?