3 ms·

Do you really 'love' or even just 'like' your car? I quite like mine, but only because there are no better alternatives. For my taste there are so many aspects

by m_st 12y ago

Do you really 'love' or even just 'like' your car? I quite like mine, but only because there are no better alternatives. For my taste there are so many aspects that could be made easier to use or even just plain removed if you start with a fresh design. Years ago I've read that Jobs himself drives a BMW. Driving a top model BMW series 3 on a job myself, I couldn't believe Jobs would not feel the urge to create something better than this. Then there were stories (maybe around 2008 or later) about a famous Audi designer now working for Apple. At this moment I was sure we'd get a car from Apple. Then Jobs died... So I'm very happy now to read that Apple may be working on a car.

ryandvm 12y ago
If you think working on modern cars is difficult enough, wait until you have to book an appointment at the Apple Grease Bar to replace your floor mats. I'm sure Apple could bring some design panache to the auto industry, but with their history of Vader-gripping their ecosystem, they are the last company I'm inviting into my garage.
- m_st 12y ago
  While I agree with you regarding the PC and smartphone industry, this can't be said about the auto industry today. Does Mercedes license their engines for others? Can you install the BMW system software on any other car brand? You can buy third party tires just as you can buy third party iPhone and MacBook cases. You can replace your brake discs with third party or original parts just as you can get your iPhone/MacBook battery replaced in a third party shop or the official Apple Store. So in my opinion, even before the arrival of Apple, the automotive industry is already in such a lock-in mode. If history repeats itself you will however be able to buy an Apple car or a Google car ;-)