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These are all very good reasons for not bringing out a mobile phone. There were well liked and established brands: Nokia, Motorola, Erickson, Blackberry. There

These are all very good reasons for not bringing out a mobile phone. There were well liked and established brands: Nokia, Motorola, Erickson, Blackberry. There was a glut at the cheaper end. I have no idea if Apple are working on a car or not. I doubt they would revolutionise the car business any more than they revolutionised the phone business. But for Apple to make a big dent in a sector that is highly technical but with significant brand and aesthetic factors? That doesn't strike me as being very far fetched at all.

aceperry 12y ago
"Nokia, Motorola, Erickson, Blackberry. There was a glut at the cheaper end" None of the dominant phones had what Apple's iphone had. Apple is clearly not catering to the low end/margin business either. "But for Apple to make a big dent in a sector that is highly technical but with significant brand and aesthetic factors?" Not sure what you're saying here. But in the past, Apple introduced some major changes to the marketplace around their products. They would have to do that if they want to be competitive in the automotive space.