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It's not the people saying "hotdog", it's the people saying "Oscar Mayer hotdog". Brands are excited about real-time search because it's the first time that non
by dacort 17y ago
It's not the people saying "hotdog", it's the people saying "Oscar Mayer hotdog". Brands are excited about real-time search because it's the first time that nonsensical chatter has actually propagated beyond people's lips on to the Internet where they can monitor it on an ongoing basis. ... Just sayin'
- sscheper 17y agoYea, definitely brands may benefit; however, if we're saying the people who benefit from this is primarily the Oscar Mayer PR chic, and a couple middle-men ad networks spying on all our conversations, as the lick their lips on what shit they can monetize, wouldn't people catch on after a while? Relevant search is a long-term value because it solves problems (e.g. you query "how to fix [insert nature of problem]") Real-time search is basically a voyeuristic tool for brands?
- kapitalx 17y agoI'll give you a real life example. I was having some problems with facebook connection and posting. I searched google and all the posts from a couple of days back said that facebook had fixed the problem already. But a quick run to search.twitter.com revealed that many were still having the problem and it wasn't just me. I'm sure once you see the results in your actual search results, you might see more value in it than it seems right away on the surface of it.