And odds are, if there is just one player in the market they're not very good. Simply by virtue of being the only one; the odds of that being the case simply be

And odds are, if there is just one player in the market they're not very good. Simply by virtue of being the only one; the odds of that being the case simply because they are amazing and perfect is so miniscule. It's most likely that no one has bothered, or had the effort to out-do them.