4 ms·
I have done A/B design testing on ~10 mid-tier "consumer products" eCommerce sites, and giant firetruck-red 3D bevelled "Buy Now" buttons converted insanely bet
by nikatwork 12y ago
I have done A/B design testing on ~10 mid-tier "consumer products" eCommerce sites, and giant firetruck-red 3D bevelled "Buy Now" buttons converted insanely better than minimal ones.
Personally, I want clearly-labelled tactile buttons that make me want to push them. Flat UI is more brutalist than humanist.
- elischiff 12y agoDo you still have access to that data? Is it statistically significant?
- andrewliebchen 12y agoyou know that the "brutal" in brutalist references the French word for form-finished concrete, beton bute?