Not at all ridiculous. The company I consult with currently has 5K programmers, another 10K information technology staff and 48K sales people in branches. Their

Not at all ridiculous. The company I consult with currently has 5K programmers, another 10K information technology staff and 48K sales people in branches. Their site moves more product and brings more profit than the branch network. Actually the sales staff interaction with customer is 99% scripted. Those humans are just another interface, that is not much different from the Web.