Mind explaining your perspective on why a decrease in this fee will result in a 1-to-1 drop in prices? As far as point two, given that Apple is the 'benevolent

Mind explaining your perspective on why a decrease in this fee will result in a 1-to-1 drop in prices? As far as point two, given that Apple is the 'benevolent dictator' of this app store, releasing apps under multiple accounts is a risky venture since developers and companies run the risk of getting banned completely. The overheard of wasting the time to actually do that also has to be small enough to make the potential gain worth while. Apps also seem to benefit from network effects, so it could hurt developers to spread their popularity for the same app across different apps in a discreet enough way that Apple wouldn't notice.