I agree with this sentiment, though I wish the reality were more like your theory for smarter brand positioning. On paper, it's a very attractive demographic -

I agree with this sentiment, though I wish the reality were more like your theory for smarter brand positioning. On paper, it's a very attractive demographic -- 26 median age, pre-dominently male, affluent and well-educated. It's oft pitched as Wired readers, only about a decade younger (Wired is an extremely well loved brand by advertisers).