They need to harness that opinion/discussion/off-topic-subject energy in a way that doesn't work against their strategy. I think they are losing a lot of opport

They need to harness that opinion/discussion/off-topic-subject energy in a way that doesn't work against their strategy. I think they are losing a lot of opportunity along the way. I totally agree. This manifests itself in the worst way at http://programmers.stackexchange.com/ http://programmers.stackexchange.com/. Or at least it did when I bothered with that site at all.