The company I work for has a mobile payment platform which sells a lot of adult content. Why people pay £3 for a 30 second video I have no idea, but of that £3

The company I work for has a mobile payment platform which sells a lot of adult content. Why people pay £3 for a 30 second video I have no idea, but of that £3 the merchant only gets £1.50 (if they are lucky) after the operator has taken their cut. The thing is, it costs them practically nothing to sell that content, so even though they only get 50% it's still a win for them - that £1.50 is pure profit.