Anyone can share an app link. So, you can tweet a link, you can post a link on your own web site (and even use an appropriate app store graphic from Apple) or a

Anyone can share an app link. So, you can tweet a link, you can post a link on your own web site (and even use an appropriate app store graphic from Apple) or any way you want to share the link. Plus, you get a set of promo codes you can share to give to reviewers. So, there's many ways one can advertise an app. Now, Apple has started a deal with Pinterest as well so people can pin apps so that's another avenue. Relying on Apple promotion generally means that you'll end up in the long tail. Occasionally, apps break out (then they often get Apple promotion after this happens) like Flappy Bird, but that's uncommon.