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Marketer here: Its fairly common to come across this issue. Eyeballs are never as valuable as people think with the exception of some niche audience. Good ways
by Gustomaximus 12y ago
Marketer here: Its fairly common to come across this issue. Eyeballs are never as valuable as people think with the exception of some niche audience.
Good ways to leverage value are;
1) Find something that panders to your audience need and try to cater to that. e.g. This has loads of Caribbean audience (and I assume that is Caribbean immigrants in the western countries). Perhaps you can strike a deal with a money transfer or Cricket organisation. Look for organisations that value brand over direct financial performance as the later will be harder to place a premium. Also performance marketers rarely do small site sponsorship as we can usually get better value of the larger networks, or at the least your repeat business will be limited driving up your hours involved.
2) Look for more ways to get ads/products in front of people without hurting the user experience. E.g. are they buying services on site? The put a suggestion for a complimentary product post transaction etc. Affiliate model can be your friend here over a ad network.
Good luck.
- marcamillion 12y agoGreat suggestion on the first one. The second one is more tricky given the type of site we run (local news). Maybe there is a local e-commerce play...not sure.