If you think about it, Apple is like government. They "tax" you. An independent app developer is basically running a startup as the developer has to cover marke

If you think about it, Apple is like government. They "tax" you. An independent app developer is basically running a startup as the developer has to cover marketing, production development, customer support, finance reporting, and even human resource management (hey he/she has to sleep and get away from the computer!). Very curious: what kind of benefits do small app developers get from Apple? The difference is you don't really "elect" how Apple decide what to do, unless you start a mass campaign and challenge Apple's authority. AWS and Google are always cutting their cloud price to attract customer. But as app developer you probably should let Apple know exactly what works and what doesn't work for you. I read all the comments below like how App Store's discovery sucks (+1). I think Apple is obligated to improve how apps are discovered, used, and marketed.