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To gain more development support. More developers = more apps = more users = more revenue. It makes sense.

• enlightenedfool 12y ago
  well even if they take 50% cut, developers are not going anywhere else. So, the equation is more like whatever cut apple takes = more developers =...= more revenue
• EpicEng 12y ago
  There's certainly a tipping point though. Having the store flooded with more low quality apps doesn't help them, and they seem to be doing pretty well currently.
• EpicEng 12y ago
  There's certainly a tipping point though. Having the store flooded with more low quality apps doesn't help them, and they seem to be doing pretty well currently.
• s73v3r 12y ago
  Apple's not the one hurting for quality developers.