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$ value per user makes sense but with viral growths there can be a viral decline in user base as well. To make it sustainable you need more than just an app whi
by ankurpatel 12y ago
$ value per user makes sense but with viral growths there can be a viral decline in user base as well. To make it sustainable you need more than just an app which Facebook has. FB along with being an app is a site and a platform to log into any site you want and Snapchat is not.
- mathattack 12y agoAll very true. The value per user is just an imperfect heuristic when other measures (such as cash flows) aren't available. It's also a decent (and still imperfect) measure for acquisition value, though it has the limits that you mentioned.