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Is Apple necessarily the only marketing channel? Ie is there no way to deep link into the app store? I've seen links to iTunes app pages online - and while last

by mcintyre1994 12y ago

Is Apple necessarily the only marketing channel? Ie is there no way to deep link into the app store? I've seen links to iTunes app pages online - and while last I heard you can't download to your device from that page, will it not open in the app store if you open it on an iOS device? Also on Android Facebook for instance advertise apps a lot with a link to the store, is that not possible on iOS? Or do you have to use an Apple ad network on iOS for all advertising? Sorry for the confused reply, I'm just curious whether they've actually taken steps to force themselves as your only marketing channel or why that would be the case.

tjl 12y ago
Anyone can share an app link. So, you can tweet a link, you can post a link on your own web site (and even use an appropriate app store graphic from Apple) or any way you want to share the link. Plus, you get a set of promo codes you can share to give to reviewers. So, there's many ways one can advertise an app. Now, Apple has started a deal with Pinterest as well so people can pin apps so that's another avenue. Relying on Apple promotion generally means that you'll end up in the long tail. Occasionally, apps break out (then they often get Apple promotion after this happens) like Flappy Bird, but that's uncommon.