To marketers, millennials are a very prized demographic. People generally build the habits they carry on into their lives at critical moments in their life. Tho

To marketers, millennials are a very prized demographic. People generally build the habits they carry on into their lives at critical moments in their life. Those moments include going to college, having a child, marriage, etc. People embarking on this transformation are especially receptive to the marketing message (buy brand X diapers, drink brand Y beer, smoke brand Z cigarettes, etc). That's the thought at least