4 ms·

I still find this VERY hard to believe. I could be wrong (and very well might be), but Snapchat still seems far more of a Groupon type of company than a Faceboo

I still find this VERY hard to believe. I could be wrong (and very well might be), but Snapchat still seems far more of a Groupon type of company than a Facebook. We'll have to see how well they can deliver/scale Discover, but I remain unsure they can ever find a way to exit and become worth this amount with the types of users they have (very young, very unloyal to services, very difficult to monetize because of youth -- look at the ridiculous Snapcash product for instance -- requires a debit card/user to be 18, when 80% of Snapchat's audience is 13-17 and thus unable to use the feature). I just don't know.

k-mcgrady 12y ago
I know it's early but the stats from publishers on the discover feature are really good. Driving lots of traffic. It's weird they put that restriction on debit cards when pretty much all bank account holders regardless of age get one. A Google of 'debit card age' shows a box at the top of the page stating in the UK children as young as 11 receive them. However if kids start spending lots of money through Snapchat parents might start banning them from it - which would be more damaging to Snapchat long term.
bko 12y ago
To marketers, millennials are a very prized demographic. People generally build the habits they carry on into their lives at critical moments in their life. Those moments include going to college, having a child, marriage, etc. People embarking on this transformation are especially receptive to the marketing message (buy brand X diapers, drink brand Y beer, smoke brand Z cigarettes, etc). That's the thought at least
pacofvf 12y ago
Groupon had US$ 3.195 billion in revenue for FY 2014, so no they are not groupon either.