EDIT: my napkin math turns out to have been closer to "toilet paper math" because it was completely wrong. See child comment for details. Interestingly, Charmi

EDIT: my napkin math turns out to have been closer to "toilet paper math" because it was completely wrong. See child comment for details. Interestingly, Charmin as a brand has revenue around ~2.5B[1], which when multiplied by P&G's P/E ratio of ~25[2] gives you a rough idea of the brand's value as part of the parent company's market cap: 60B. So, the paper you wipe your ass with is worth about 3 snapchats. [1]: http://www.statista.com/statistics/188710/top-toilet-tissue-brands-in-the-united-states/ http://www.statista.com/statistics/188710/top-toilet-tissue-... [2]: https://www.google.com/finance?q=NYSE%3APG&ei=t77jVOC5DMeoiQLy3ICQDA https://www.google.com/finance?q=NYSE%3APG&ei=t77jVOC5DMeoiQ...