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Is there something about your site (or the audience) that would be valuable to specific types of advertisers? For example, are visitors indicating buying intent
by loumf 12y ago
Is there something about your site (or the audience) that would be valuable to specific types of advertisers? For example, are visitors indicating buying intent of anything (e.g. you review android phones) or are they particularly valuable (e.g. you have luxury lifestyle articles). If so, sell direct advertising to the right market (not through advertising companies).
Would your users trust you to make purchasing decisions and be ok with you getting a disclosed affiliate fee. Seek out affiliate relationships.
Make an e-product to sell to your audience.
- marcamillion 12y agoAll of the above are what I have examined, but we are a local news site - so that would be a 'no' to most of the above. There may be a local commerce play that we haven't examined fully yet though.
- loumf 12y ago* Sell direct to local advertisers like newspapers do. Look for affiliate deals for sites with localized versions (e.g. Groupon-deal-a-day, Dating). * BuzzFeed style native-advertising (sponsored content) -- clearly mark it as sponsored. Good example of who would want this: events that sell tickets.
- marcamillion 12y agoGreat points. We are exploring the first, and have tabled the second for future consideration.