I would rather have Lego around with branded lines than no Lego, and indeed the branded marketing is what's keeping Lego afloat. And it's not like you can't bu

I would rather have Lego around with branded lines than no Lego, and indeed the branded marketing is what's keeping Lego afloat. And it's not like you can't buy non-branded Lego (there's plenty of it available). Even if you do have the branded sets you can still use them with 30 year old Lego bricks. I don't see how branded sets result in less creativity.