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I didn't do statistics, but at least I was fighting with my sister on who gets more Lego bricks to play with.
by kbart 12y ago
I didn't do statistics, but at least I was fighting with my sister on who gets more Lego bricks to play with.
- olavk 12y agoI'm not suggesting no girl ever liked Lego, I thought that would go without saying. But the discrepancy was very significant. Consistently something like 80% of Lego sets were purchased for boys, if I remember correctly. Of course that meant that there was a large untapped market of girls, and Lego have tried various approaches (mostly failures) to get at better hold in that market.