I agree that it sounds very faddish, but that might be the whole point of the blog post - attracting talented developers. Manchester has an up and coming startu

I agree that it sounds very faddish, but that might be the whole point of the blog post - attracting talented developers. Manchester has an up and coming startup scene, which presumably the BBC is competing with in the hiring pool, and brandishing their hipster credentials may be one way of doing that.