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Maybe classic Lego was meant for everyone, but actually it has always been far more popular among boys. While the old sets may seem gender neutral on the surfac
by olavk 12y ago
Maybe classic Lego was meant for everyone, but actually it has always been far more popular among boys. While the old sets may seem gender neutral on the surface, the appealed much more to boys than girls. Lego have made many misguided attempts to sell to girls, but the recent "Friends"-line is the first time Lego have succeed in capturing a significant market of girls.
- kbart 12y agoI didn't do statistics, but at least I was fighting with my sister on who gets more Lego bricks to play with.
- olavk 12y agoI'm not suggesting no girl ever liked Lego, I thought that would go without saying. But the discrepancy was very significant. Consistently something like 80% of Lego sets were purchased for boys, if I remember correctly. Of course that meant that there was a large untapped market of girls, and Lego have tried various approaches (mostly failures) to get at better hold in that market.