3 ms·

"CPC, RPM" acronym alert?

• ydant 12y ago
  Pretty standard for anyone who follows anything about advertising: - CPC = Cost Per Click - RPM = Revenue Per Mille (revenue per thousand impressions) Both the C and R are sometimes used interchangeably - e.g. "RPC" and "CPM" mean roughly the same thing. It really just depends on which entity and which way the money's flowing if you think of the players in an advertising game: [advertiser] -> [advertising platforms - e.g. Google] -> [publisher / traffic source] One player's cost is another player's revenue.
  • bootload 12y ago
    thx @ydant, never heard this before. Very nice way to describe the process.