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I think the demographic that uses reddit is often regarded as the most difficult and skeptical demographic to market to. Owning reddit probably gives them some
by dc2k08 17y ago
I think the demographic that uses reddit is often regarded as the most difficult and skeptical demographic to market to. Owning reddit probably gives them some fairly useful data and allows them to monitor trends and perhaps better position their more-for-retail brands to attract this user-base.
- kn0thing 17y agoI agree with this sentiment, though I wish the reality were more like your theory for smarter brand positioning. On paper, it's a very attractive demographic -- 26 median age, pre-dominently male, affluent and well-educated. It's oft pitched as Wired readers, only about a decade younger (Wired is an extremely well loved brand by advertisers).
- jrockway 17y agoIt says a lot about society in general when you consider Reddit users to be "well-educated".