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Wouldn't a lot of that be due to globalization? No sense in advertising Remy Martin to people in revolutionary New York when the cost of transporting a bottle t

• dredmorbius 12y ago
  "Globalization" really wasn't much of a thing in the 1950s. Mass-merchandising, mass-media, a consumer economy, TV and radio advertising, and expendable income were all things, however.
• dredmorbius 12y ago
  More on "globalization" -- late 1990s onward: https://books.google.com/ngrams/graph?content=globalization&year_start=1900&year_end=2008&corpus=15&smoothing=3&share=&direct_url=t1%3B%2Cglobalization%3B%2Cc0 https://books.google.com/ngrams/graph?content=globalization&...
  • gaadd33 12y ago
    Wait, are you saying that the concept of "globalization" didn't exist prior to the late 1990s? Most historians seem to agree that it has existed as far back as ancient Greece if not further. If you are just measuring how frequently the word appears in popular usage, I don't see how that really has any bearing on the actual phenomenon. I don't think you are going to dispute that gravity existed and had a major impact prior to 1616 are you? https://books.google.com/ngrams/graph?content=%22gravity%22&year_start=1500&year_end=2008&corpus=15&smoothing=3&share=&direct_url=t1%3B%2C%22%20gravity%20%22%3B%2Cc0 https://books.google.com/ngrams/graph?content=%22gravity%22&... (Side note, if you put your search term in quotes it generates totally different results than if it's alone, in any case, I'm pretty sure that gravity existed before it started to take off in the media in the 1650s.)