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Yeah, that was triage. He then immediately introduced a low-cost PowerMac called the iMac. Repeat with iPod Mini/Nano, MacBook Air (second take), iPad Mini, Mac
by jkestner 12y ago
Yeah, that was triage. He then immediately introduced a low-cost PowerMac called the iMac. Repeat with iPod Mini/Nano, MacBook Air (second take), iPad Mini, Macintosh LC, and so on. I did say "lower-cost", not "low-cost".
Interestingly, the iPhone 5c may not be designed to sell like hotcakes itself, but to frame the higher models as better deals. That's what I meant by market segmentation. I also suspect it was harder to keep their margins on the newer CNC'd metal iPhones as they dropped to the entry-level tier. The iPhone, even more so with the 6/6+, currently seems to be the only line that bucks the trend.