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If mixed drink sales are poor (for instance, because many consumers cannot justify the price), then there isn't much motivation for the bar to hire professional
by Crito 12y ago
If mixed drink sales are poor (for instance, because many consumers cannot justify the price), then there isn't much motivation for the bar to hire professional bartenders rather than college kids, or even create a proper cocktail menu. Extreme cocktail pricing made it a niche market with few businesses willing to participate in it in earnest.
- jghn 12y agoExcept that the trend away from quality cocktail making long predated the pricey mixed drink trend. I don't disagree with your premise but I still don't think it has anything to do with the situation described in the article