4 ms·

Bombay Sapphire is a product of the 1987. I had always assumed it was some sort of old liquor back from when India was controlled by the Brits. I'm sure that wa

Bombay Sapphire is a product of the 1987. I had always assumed it was some sort of old liquor back from when India was controlled by the Brits. I'm sure that was their goal.

dredmorbius 12y ago
Quite. I was first introduced to the concept of alcohol branding by way of the wine industry (at one point Pepsi, by way of Diageo, owned a number of Napa Valley properties). The "fake rustic / family / small one-off" vibe of a great many wineries, breweries, distilleries, bars, etc., is little but a show. Though yes, there are also genuine family-owned outfits. They just don't have hundred-million-dollar advertising budgets. Well, except for the Gallos. On Diageo's holdings: "Diageo's brands include Smirnoff (the world's best-selling vodka),[7] Johnnie Walker (the world's best-selling blended Scotch whisky),[8] Baileys (the world's best-selling liqueur),[9] and Guinness (the world's best-selling stout).[10][11] It also owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.[12][13] It sells its products in over 180 countries and has offices in around 80 countries." http://en.wikipedia.org/wiki/Diageo http://en.wikipedia.org/wiki/Diageo
- strictnein 12y ago
  Speaking of Veuve Clicquot, another fun rabbit hole to go down is to examine all the holdings of its majority owner, LVMH (Louis Vuitton Moët Hennessy). http://en.wikipedia.org/wiki/LVMH http://en.wikipedia.org/wiki/LVMH They own everything from Louis Vuitton to Dom Pérignon to Veuve to Fendi and beyond. The company has (very wisely) somewhat cornered the market on goods for the aspirationally wealthy. And the people who aspire to be apirationally wealthy. I've got a bottle of JW Blue and Veuve right now. You know you're kind of being played when you buy it, but they provide a nice experience and a nice looking product, in addition to a decent to good product.

Bombay Sapphire is a product of the 1987. I had always assumed it was some sort of old liquor back from when India was controlled by the Brits. I'm sure that was their goal.

dredmorbius 12y ago

Quite. I was first introduced to the concept of alcohol branding by way of the wine industry (at one point Pepsi, by way of Diageo, owned a number of Napa Valley properties). The "fake rustic / family / small one-off" vibe of a great many wineries, breweries, distilleries, bars, etc., is little but a show. Though yes, there are also genuine family-owned outfits. They just don't have hundred-million-dollar advertising budgets. Well, except for the Gallos. On Diageo's holdings: "Diageo's brands include Smirnoff (the world's best-selling vodka),[7] Johnnie Walker (the world's best-selling blended Scotch whisky),[8] Baileys (the world's best-selling liqueur),[9] and Guinness (the world's best-selling stout).[10][11] It also owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.[12][13] It sells its products in over 180 countries and has offices in around 80 countries." http://en.wikipedia.org/wiki/Diageo http://en.wikipedia.org/wiki/Diageo

strictnein 12y ago
Speaking of Veuve Clicquot, another fun rabbit hole to go down is to examine all the holdings of its majority owner, LVMH (Louis Vuitton Moët Hennessy). http://en.wikipedia.org/wiki/LVMH http://en.wikipedia.org/wiki/LVMH They own everything from Louis Vuitton to Dom Pérignon to Veuve to Fendi and beyond. The company has (very wisely) somewhat cornered the market on goods for the aspirationally wealthy. And the people who aspire to be apirationally wealthy. I've got a bottle of JW Blue and Veuve right now. You know you're kind of being played when you buy it, but they provide a nice experience and a nice looking product, in addition to a decent to good product.