Most modern "business practices" are little more than hedges. Things like focus groups, market fit, etc. are not recipes to build amazing products, but rather w

Most modern "business practices" are little more than hedges. Things like focus groups, market fit, etc. are not recipes to build amazing products, but rather ways to avoid making really bad products. It's not that being authentic is hard, but being authentic and profitable is. So we end up with a plethora of artificial-feeling mediocre-yet-profitable product companies, with the rare, exceptional, truly authentic company.