It's not a new development, either. The action figures for He-Man looked just like the updated Luke, if not more exaggerated, and they came out around the time

It's not a new development, either. The action figures for He-Man looked just like the updated Luke, if not more exaggerated, and they came out around the time of the old Luke. ("He-Man"... There's a subtle product name. I bet it won only narrowly over "Male Role Model Plastic Toy Adventure Hour".)