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The shell isn't all what Ive and his team does. They will work closely with the electronic engineering team. They also will have a decent level of technical kno
by sbuk 12y ago
The shell isn't all what Ive and his team does. They will work closely with the electronic engineering team. They also will have a decent level of technical knowledge themselves; that is what an industrial designer is. Industrial design degrees tend to be bachelor of science degrees...
- bsdpython 12y agoI didn't say they only design the shell for everything - the shell was the only change for the iPhone 5C so for that particular product that is all they did. It's not even about how technical the design team is, it's that they are making the majority of the decisions and hold clout over other teams within the company.
- brenschluss 12y agoUh, that was the whole point. The 5C was not a new phone, but a way to gradually introduce a low-budget iPhone so that, one year after its introduction, Apple could offer an iPhone free with contract, expanding their market share and App Store consumption.