The Flux terminology is confusing to me. It looks like the Observer pattern to me. * Stores contain Observables * Components (or Views) contain Observers * A

The Flux terminology is confusing to me. It looks like the Observer pattern to me. * Stores contain Observables * Components (or Views) contain Observers * Actions are Proxies So the article is basically saying the Observer pattern is scalable, but uses the buzz-phrase "Full Stack Flux" instead. To make it even worse it is only a theoretical application of this pattern.