4 ms·

Read it. It's an awesome piece.

• minthd 12y ago
  I started reading it ,but didn't find it very interesting. A summary would be surely far more interesting.
• falcolas 12y ago
  Personally, I find the brand of his sunglasses and the cut of his pants to be irrelevant. They may help paint a picture of the man (if you're familiar with the brand names or the latest styles), but for the most part they are a part of the narrative I could do without. I'm not reading a novel where I must paint my own picture of the characters, I'm reading a news article related to tech. A picture would have sufficed. Long form narrative requires long form attention and a decent chunk of time. This piece is competing against 29 others on the front page of HN (and another 10-15 which hit the front page and subsequently fell off since I last logged on), and I prefer a concise summary to see if there's information I want or need from this article.
  • jameshart 12y ago
    References to the sunglasses brands and the style of objects with which Ive surrounds himself are part of the message the reporter is trying to get across about the relationship between Apple and luxury brands - a story which, as Apple positions themselves to try to replace Cartier and Rolex on celebrity wrists (because those endorsements are critical to Apple avoiding creating a 'geek watch'), places Ive's role in intriguing light. The question, for me, is how much of that is the reporter emphasizing that because they themselves find the relationship interesting - and how much is that Apple's spin to try to reassure the bling-centric part of the watch market that Ive really does understand luxury brands. As someone who finds all the airport-mall-style silk, perfume and diamond brands completely baffling, Apple's move in that direction - from design to designer - is a little concerning.