I think they've been doing this for a long time: http://www.usatoday.com/news/nation/2007-05-08-facebook-vatech_N.htm http://www.usatoday.com/news/nation/2007-0

I think they've been doing this for a long time: http://www.usatoday.com/news/nation/2007-05-08-facebook-vatech_N.htm http://www.usatoday.com/news/nation/2007-05-08-facebook-vate... . But it's a smart PR move to talk it up after the "next 2000 years" question. (Certainly better than waiting for a tragedy, like last time.)