> Above all, their pricing is rip-off for high end cars esp. This is where you lost me, there is much more than styling with higher end cars. > Apple can brin

> Above all, their pricing is rip-off for high end cars esp. This is where you lost me, there is much more than styling with higher end cars. > Apple can bring down the price of 'high-end' to near affordable So many questions, but one stands out - what do you think a software company is going to do that Ford, Audi, BMW, Chrysler, GM, etc. haven't already looked into or are already doing? Ford Sync sucks, does that mean a car from Apple will be better cause it has better 'apps'?