It means that companies offering services for AWS users need to be aware that AWS is growing vertically and could easily knock them out. AWS is something I've

It means that companies offering services for AWS users need to be aware that AWS is growing vertically and could easily knock them out. AWS is something I've been meaning to look at for a while now but from what I've seen, the value add services provide a easier experience. I'm not sure how else services are going to be able to differentiate. And at that, you're only going to attract small customers as larger customers are more likely to deal with any technical issues to the lower cost. Although, at that point, they may be willing to ditch AWS altogether. How AWS continues to evolve will be really interesting.