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While it's a fun idea, I'm skeptical (though it would be cool!) I think it's far more likely that Apple ends up either designing a car for Tesla or, less-spect
by nlh 12y ago
While it's a fun idea, I'm skeptical (though it would be cool!)
I think it's far more likely that Apple ends up either designing a car for Tesla or, less-spectacularly, "powering" a car (which basically means expanding CarPlay to a bigger role than v1 will have on the dashboard.)
I still think it's ridiculous that car manufacturers essentially create their own OSs (yes, I know they get them from 3rd parties and some are QNX-powered, etc.) but in essence, every car has its own UI/UX, most of which are terrible.
CarPlay is step 1. I think the evolution of that is a car that's run entirely on OSX/iOS/CarOS -- with a real UI, good UX, and the joy of well-designed electronics. Modern-day cars are vastly more computer-controlled than they used to be, and it makes sense that Apple wants to be a part of that action.
I don't think we're going to see Apple The Car Manufacturer, but I do think we're going to see "Powered by Apple" soon.
- cmsj 12y agoI really like this idea. A range of cars from Tesla, deeply integrated into the Apple ecosystem, would seem like a pretty sweet place to be. Apple can certainly solve Tesla's cash problem. Distribution probably takes care of itself when you put those two names together, in the sense that it's two exceptional brands that people will actively seek out, regardless of what their local dealers are trying to push.