Generally, you should tailor your resume to the job/company (at least to some extent). So feel free to add some more writing-focused information for this job, a

Generally, you should tailor your resume to the job/company (at least to some extent). So feel free to add some more writing-focused information for this job, and to de-emphasize your programming experience. It's also not uncommon to put a link to a blog in a resume. ;-)