The register is popular because of its sarcastic wit and tries to position itself as s ring through the fog. This is just a writer confusing sarcasm and ridicul

The register is popular because of its sarcastic wit and tries to position itself as s ring through the fog. This is just a writer confusing sarcasm and ridiculing apple fans as analysis and opinion. The fact he calls people discussing how much they love the packaging "sickening" tells everything we need to know.