Am I the only one who doesn't see what's so innovative about Spritz? About ten years ago or so, when people didn't create startups for every little side-project

Am I the only one who doesn't see what's so innovative about Spritz? About ten years ago or so, when people didn't create startups for every little side-project they had, there were speed reading java applets that did just about the exact same thing as Spritz.