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Computers aren't that important for cars. I'll gladly believe that Apple will produce a car with a completely amazing user experience for its center console.

Computers aren't that important for cars. I'll gladly believe that Apple will produce a car with a completely amazing user experience for its center console. But I'll take a car with a less amazing user experience for its center console if it drives better, gets better mileage, has lower maintenance, costs tens of thousands of dollars less, and looks good on the outside. Apple has no expertise there, and it's a complicated business. We like to sort of claim Tesla as our own, but it's not a computer company, it's a car company. Maybe Apple can create a car company ex nihilo, but that's a lot less in their wheelhouse than producing a rectangle with a touchscreen on it.

deleted 12y ago
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debaserab2 12y ago
Computers aren't important for cars the same way phone apps weren't important to phones 10 years ago: they were gimmicky, prone to failure, and too locked down to target by developers. What if you change those facts? It's not too hard to imagine a world where computers could have greater effect on your car driving experience than just simple things like a music player or voice recognition.
bluthru 12y ago
Hasn't Tesla shown that it's possible? Again, we are talking about a company that took in 75 billion last quarter. If a scrappy upstart can get into the industry, I don't doubt Apple could. Also, this is probably an automated Uber service so you can focus on your Apple devices, not the driving experience.
AndrewKemendo 12y ago
>drives better, gets better mileage, has lower maintenance, costs tens of thousands of dollars less, and looks good on the outside Except these are improved with improved software now...for example battery technology isn't anything without good software, same with maintenance (software is the reason why the F-35 is orders of magnitude cheaper to maintain over the lifecycle) >We like to sort of claim Tesla as our own, but it's not a computer company Except it is... At its heart, Tesla is a software developer dressed in a carmaker's robes. The Silicon Valley company has focused on developing its software to be the primary component behind its fleet's sophisticated safety and battery systems, not to mention its infotainment console[1] Tesla is closer to being a technology company than a traditional automobile maker.[2] [1]http://www.fool.com/investing/general/2014/04/11/is-tesla-motors-inc-really-a-car-company.aspx http://www.fool.com/investing/general/2014/04/11/is-tesla-mo... [2]https://www.ihs.com/articles/features/tesla-motors.html https://www.ihs.com/articles/features/tesla-motors.html
minthd 12y ago
Certain segment of car owners pays lots of money for comfort, great design and great branding. Apple is certainly strong in those areas. And who knows ,if it's not good enough in the rest that's needed, it can always cooperate.

deleted 12y ago

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debaserab2 12y ago

Computers aren't important for cars the same way phone apps weren't important to phones 10 years ago: they were gimmicky, prone to failure, and too locked down to target by developers. What if you change those facts? It's not too hard to imagine a world where computers could have greater effect on your car driving experience than just simple things like a music player or voice recognition.

bluthru 12y ago

Hasn't Tesla shown that it's possible? Again, we are talking about a company that took in 75 billion last quarter. If a scrappy upstart can get into the industry, I don't doubt Apple could. Also, this is probably an automated Uber service so you can focus on your Apple devices, not the driving experience.

AndrewKemendo 12y ago

>drives better, gets better mileage, has lower maintenance, costs tens of thousands of dollars less, and looks good on the outside Except these are improved with improved software now...for example battery technology isn't anything without good software, same with maintenance (software is the reason why the F-35 is orders of magnitude cheaper to maintain over the lifecycle) >We like to sort of claim Tesla as our own, but it's not a computer company Except it is... At its heart, Tesla is a software developer dressed in a carmaker's robes. The Silicon Valley company has focused on developing its software to be the primary component behind its fleet's sophisticated safety and battery systems, not to mention its infotainment console[1] Tesla is closer to being a technology company than a traditional automobile maker.[2] [1]http://www.fool.com/investing/general/2014/04/11/is-tesla-motors-inc-really-a-car-company.aspx http://www.fool.com/investing/general/2014/04/11/is-tesla-mo... [2]https://www.ihs.com/articles/features/tesla-motors.html https://www.ihs.com/articles/features/tesla-motors.html

minthd 12y ago

Certain segment of car owners pays lots of money for comfort, great design and great branding. Apple is certainly strong in those areas. And who knows ,if it's not good enough in the rest that's needed, it can always cooperate.