To be completely honest, my initial reaction was that the site was a scammer, and I only came in here to flag it... Luckily I realized that it was a real site

To be completely honest, my initial reaction was that the site was a scammer, and I only came in here to flag it... Luckily I realized that it was a real site from reading the comments. Maybe you could revise the copy to make it less scam-like. I think I was thrown off by phrases like "100% secure", frequent use of "free", all the exclamation points, also the second-person voice "So if you want to say goodbye to your credit card debt.." Hope these suggestions are helpful.