4 ms·

Tran has always had the zen and art of business administration on lock. "Hot sauce must be hot. If you don't like it hot, use less," he said. "We don't make ma

by basseq 12y ago

Tran has always had the zen and art of business administration on lock. "Hot sauce must be hot. If you don't like it hot, use less," he said. "We don't make mayonnaise here." He might have capitalized on the market by releasing a blander sauce, but he's doing just fine without it, so why compromise? This is off-topic, but I caught hung up in the first sentence when the author mentions he has a place in his fridge for hollandaise sauce. Hollandaise sauce is good for 24-48 hours, even refrigerated. Dude must eat eggs benedict for every meal.

negrit 12y ago
Sriracha used to be a lot more hot. The problem is that if it's too hot then you use less then you eat less then you buy less. Pretty sure he had to do a compromise to increase sales.
- eric_h 12y ago
  I thought that sriracha was very hot when I first tried it. I quickly became addicted to the stuff and pretty rapidly developed a strong tolerance for the heat. I suspect the same happened to you, I don't actually think he changed the formula.
colmvp 12y ago
I can't help but think you also touched upon a point I've been thinking about recently: the enthusiast. You can dilute a product to appeal to everyone all the time, but the enthusiasts are the ones who help champion the product to friends and followers. The power of the word of mouth should never be under-estimated. I was listening to a podcast by Zach Lowe where he interviewed one of the writers of Parks and Rec. Zach mentioned that sometimes he'll notice extremely esoteric jokes which would fly over the majority of the audience. And the writer responded those are what they call the 1% jokes. Those jokes absolutely kill it with people who recognize it, and probably also help inspire the writing staff who are likely inspired by the fact that they can produce work that they themselves find really funny.
archagon 12y ago
Eh, I eat off foods in my fridge all the time. Usually they still resemble their former glory days.

by basseq 12y ago

negrit 12y ago

Sriracha used to be a lot more hot. The problem is that if it's too hot then you use less then you eat less then you buy less. Pretty sure he had to do a compromise to increase sales.

eric_h 12y ago
I thought that sriracha was very hot when I first tried it. I quickly became addicted to the stuff and pretty rapidly developed a strong tolerance for the heat. I suspect the same happened to you, I don't actually think he changed the formula.

colmvp 12y ago

I can't help but think you also touched upon a point I've been thinking about recently: the enthusiast. You can dilute a product to appeal to everyone all the time, but the enthusiasts are the ones who help champion the product to friends and followers. The power of the word of mouth should never be under-estimated. I was listening to a podcast by Zach Lowe where he interviewed one of the writers of Parks and Rec. Zach mentioned that sometimes he'll notice extremely esoteric jokes which would fly over the majority of the audience. And the writer responded those are what they call the 1% jokes. Those jokes absolutely kill it with people who recognize it, and probably also help inspire the writing staff who are likely inspired by the fact that they can produce work that they themselves find really funny.

archagon 12y ago

Eh, I eat off foods in my fridge all the time. Usually they still resemble their former glory days.