I think graphic design should be thought of as graphical engineering .. in the sense that a good graphic designer is always trying to find the very best way to

I think graphic design should be thought of as graphical engineering .. in the sense that a good graphic designer is always trying to find the very best way to approach a problem. Poor design isn't down to having bad aesthetic taste or lack of artistic skill - it's down to a lack of clarity in purpose. Good design is clear thinking made visual... to be able to achieve this, clear-thinking needs to be built into the processes and workflows of applications from the get-go. Too often, I think a lot of people see graphic design as a skin that can be slotted onto a second rate product to make it sing - and imo, this isn't the case.