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Ask HN: How to overcome “Marketer's block”

4 points by c1sc0 12y ago

I find it really hard to go out & actually promote my projects in social media, IRL, in emails. What do you do to stay motivated on the sales/marketing front?

noelwelsh 12y ago
What part do you find difficult and why? We have a checklist for promoting our blog posts etc. Whenever we do a post we just follow the checklist. Takes the thinking out of it and helps avoid procrastination. For in-person, practice your pitch.
- spitcode 12y ago
  Mind sharing? Sounds awesome for noobs like me...
  - noelwelsh 12y ago
    It's basically just, after publishing a blog post: - tweet it - retweet from personal accounts - post on relevant forums (e.g HN, sub-reddits) - post on relevant mailing lists Monitor every few hours for comments, and reply. It's important you don't turn monitoring into constant browser refreshing. Set a timer if need be, and don't check for comments till the timer expires. Suggest 2hr intervals.
an_tonova 12y ago
Start with the interesting self-created content in social media and you'll start receive subscribers so that afterwards you can tell about your products to your audience
funkylexoo 12y ago
I apply a simple approach: 1/ State the objectives you want to achieve. They should be measurable e.g. % increase in signups, emails collected, etc. 2/ As @noelwesh mentions, create a checklist 3/ Measure the impact of each action in the checklist 4/ At the end of a 'campaign', evaluate what worked, what didn't, how to improve things, how to learn further. 5/ Iterate.
percept 12y ago
For motivational purposes you might try focusing on the other side of the relationship, and consider the people who need your help and will benefit from your projects, if only they could find you. And while you're there, maybe ask where they're likely to be found, how they (or you) would be searching for you, and how best their personal or business goals would be served by what you have to offer.
JSeymourATL 12y ago
> What do you do to stay motivated... Don't underestimate the Mental Game aspect of this work, it can be absolutely brutal. Recommend reading Mark Divine on his mind gym concept, unusually good >http://www.goodreads.com/book/show/17465530-the-way-of-seal http://www.goodreads.com/book/show/17465530-the-way-of-seal

4 points by c1sc0 12y ago

I find it really hard to go out & actually promote my projects in social media, IRL, in emails. What do you do to stay motivated on the sales/marketing front?

noelwelsh 12y ago

What part do you find difficult and why? We have a checklist for promoting our blog posts etc. Whenever we do a post we just follow the checklist. Takes the thinking out of it and helps avoid procrastination. For in-person, practice your pitch.

spitcode 12y ago
Mind sharing? Sounds awesome for noobs like me...
- noelwelsh 12y ago
  It's basically just, after publishing a blog post: - tweet it - retweet from personal accounts - post on relevant forums (e.g HN, sub-reddits) - post on relevant mailing lists Monitor every few hours for comments, and reply. It's important you don't turn monitoring into constant browser refreshing. Set a timer if need be, and don't check for comments till the timer expires. Suggest 2hr intervals.

an_tonova 12y ago

Start with the interesting self-created content in social media and you'll start receive subscribers so that afterwards you can tell about your products to your audience

funkylexoo 12y ago

I apply a simple approach: 1/ State the objectives you want to achieve. They should be measurable e.g. % increase in signups, emails collected, etc. 2/ As @noelwesh mentions, create a checklist 3/ Measure the impact of each action in the checklist 4/ At the end of a 'campaign', evaluate what worked, what didn't, how to improve things, how to learn further. 5/ Iterate.

percept 12y ago

For motivational purposes you might try focusing on the other side of the relationship, and consider the people who need your help and will benefit from your projects, if only they could find you. And while you're there, maybe ask where they're likely to be found, how they (or you) would be searching for you, and how best their personal or business goals would be served by what you have to offer.

JSeymourATL 12y ago

> What do you do to stay motivated... Don't underestimate the Mental Game aspect of this work, it can be absolutely brutal. Recommend reading Mark Divine on his mind gym concept, unusually good >http://www.goodreads.com/book/show/17465530-the-way-of-seal http://www.goodreads.com/book/show/17465530-the-way-of-seal